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Best Ways To Learn About Digital Marketing

Digital marketing is a complex subject that can be divided into multiple subtopics. To put it simply, digital marketing is marketing via electronic devices such as cellphones, personal computers, tablets, or smartphones. Digital marketers use these devices to reach to potential clients or to stakeholders in a quick and efficient manner.

The technologies that are currently applied by digital marketing include but are not limited to e-mail, classic and mobile apps, websites, social networks, SMS, and more. Most successful businesses use a combination of any of these options, if not all of them.

 

Hire An Internet Marketing Consultant

If you are just starting with your local offline business, or have established it already but your understanding of digital marketing needs polishing, a great investment that you may want to consider is hiring an expert. That’s right, a great internet marketing consultant. Nobody expects you to know everything! Marketing is a separate skill from your business, unless you earn a living as a marketer. Trying to do everything yourself, including your business and your marketing, will likely result in poorer overall quality of everything you do, simply because you will not have time to accomplish all the tasks with the high quality that is required to keep your clients happy, and gain new clients. These two parameters, keeping clients and getting more clients,  are two different sides of the same coin, which is your business!

Search Engine Optimization? What Does It Mean?

The geeks call it SEO. It is basically a multitude of ways to make your website or video rank high in Google for particular keywords, without having to pay Google to use their advertising platform called AdWords. It is one of the most complex and sophisticated strategies to drive free traffic to your website through high visibility.

Depending on how high the ranking competition for a particular keyword is, professionally done SEO may cost you anywhere from $500 to $20,000 per month. The reason why business owners pay for SEO is because, when done well, it works! How do we define “works”?  Good SEO ranks a website on the top of page 1 of Google, therefore this website is seen first when people search for the keywords related to that website.

For example, if you are a personal injury lawyer who lives in Los Angeles, is it safe to assume that you have some tough competition in your city and on the Internet? Very likely! Los Angeles is a big and attractive city and It offers multiple business opportunities. I also has a high potential for injuries of all types. There will be people who will need your legal advice because they got hurt one way or another, but there will also be hundreds of personal injury lawyers in beautiful LA just like you! Who gets the most clients?

How do keywords work?

In addition to your reputation as a lawyer, being highly visible is also of tremendous importance when trying to get new clients. The Internet is the way a growing number of people choose to look for and do business today. As a personal injury lawyer, you would probably want to help people be able to find your services by typing keywords such as “personal injury lawyer Los Angeles”, right? You would also want them to find you if they type the city first and then the business. Or, you may want to be visible for keywords describing various types of injuries. Maybe it is a good idea to not only be found as a lawyer but also as an attorney? You get the idea about the variety of keywords your potential clients may type into Google with the hope to find a reliable service.

How will SEO help wIth my website ranking?

When a skilled SEO works on your ranking success, he or she will incorporate on-page and off-page optimization techniques to make your website likable to Google and encourage Google to promote it in their rankings. The important thing to take home is that Google’s goal is to eliminate spammy websites and they generally don’t like SEO. They like a website to rank naturally by gradually building authority. The only problem with this is that, for a competitive set of keywords, the process may take years to complete, therefore your potential clients will never see your website unless you hand them your business card with the website address on it.

Google also wants you to use their paid advertising platform, AdWords. You will be paying each time a visitor clicks on your site, whether or not they end up becoming your client. Personal injury lawyers pay per click for the keyword “location personal injury lawyer” anywhere from $50 to $120. If your website gets 500 visitors per month via AdWords, you’ll end up paying up to $60,000/month just for them to click, mind you, not to become your clients.

You can get the same amount of monthly traffic to your site, and better, by ranking organically, meaning not through AdWords. An SEO expert may cost a lot of money, but it will be nowhere near what you’d end up paying Google for the same favor.

The other important thing to take home from this article is that, in order to sort the spammy sites from the “real” sites, Google has created a series of algorithms that are named after animals such as Penguin and Panda. Put very simply, what these do is penalize sites with duplicate content and poor quality of links connecting to your website. Again, an SEO who knows the trade really well, will prevent your website from hitting an algorithm while being purposely optimized for maximum visibility.

On-page and off-page SEO

Even though many expensive SEO agencies will tell you they are great at on-page and off-page SEO, most of them only practice a limited amount of strategies that would affect your rankings in a positive way. What most of them lack is the all-encompasing approach that would nail the first page of Google every single time. The reason for this is that some SEO strategies are significantly more costly than others, and you guessed correctly if you thought that the ones that are really costly are that way for a good reason: they work.

The above statement is particularly true when it comes to off-page SEO. High quality off-page optimization is a dedicated process that requires back-link building in a very particular way, depending on your goals and your competition.

On-page optimization involves certain signals to Google included in the presentation of your website content. Keywords get emphasized in ways that help Google figure out what your website is about and rank it accordingly. Both on-page and off-page SEO are essential to being able to rank the website on the top of page 1 of Google.

 

Need Visitors To Your Website?

Now that you have your new website going and people are able to see it, how do you make it visible to more people so you can sell your product(s) or service(s) faster and more efficiently?

It is in your best interest to get online visitors, also known as web traffic.

A couple of really easy things you can do are as follows:

  • Tell your friends about your website. If your fiends care about your endeavors and long-term success, they will be glad to tell everyone they know about your progress and will strive to help you get the word out there.
  • Have your friends tell their friends about it. Don’t be afraid to ask, and don’t think that your friends probably don’t know anyone who may be interested in what you have to offer. You never know where a great opportunity may come from.
  • Go to several social signals’ websites such as http://addmefast.com/ or http://traffup.net/ and spread the word around by having people ‘like’ and comment on your site after you have done the same for their sites.
  • Find an expert in search engine optimization, also known as SEO. The process of making your website relevant to certain Google searches and the person who can do this for you are both called SEO in Internet marketing circles. You will read more about SEO in the next post.
  • Once the initial SEO steps are completed, your site will show in the search engines for the keywords you desire, if SEO has been done properly. Depending on the competition, however, you may need SEO done on a monthly or even weekly basis. Just remember that if you find the right person to do it for you, it will be one of the best investments you have ever made.
  • Go to marketing events such as business forums, conventions, and join your local Camber of Commerce to create networking connections. Make sure you have your website URL on your business card.

In the next post, we will discuss SEO. In subsequent posts, we will talk about some important components that must be present on your website in order to grow your business.

When To Tell Everyone About Your Website

Once you have your business website in place, it is time to tell everybody about it! Some people promote their new site as early as they throw in the first piece of content. Others like to wait until their vision for a perfect website has been brought to full realization to “open the doors” and make it visible to online servers. There are benefits to each method, and you can use these two approaches strategically.

In the first case, you will be able to involve your network early enough for the word to spread and start getting traffic quickly. To accomplish this, however, you need a large network of willing and interested people to begin with. Those truly involved in the services or products you offer will visit your site simply because they want what you have, and will follow along as you keep adding content to and shaping your website. Many people have started businesses that way.

If you are launching a new product, you will want to commit to a date and start advertising at least a month earlier to build the necessary suspense and desire in your audience.

In the second case, your new visitors will see a finished and professionally looking website immediately after you announce it, and if they don’t know you yet, will feel more comfortable shopping from you if your site talks and looks business from the very start. This approach is highly recommended if you have every other aspect of your business ready to go if it is a type of business that cannot be missing details even from the get-go to ensure high delivery quality. So it truly depends on your current situation, and whether or not you have a good amount of connections in the market you are targeting.

If you really want to get deep into what works for you and what doesn’t, you can set up two websites, advertise one early, and announce the other one once it is completely finished. There are many ways to keep a site invisible until completed. Of course, even then you may want to keep adding content, and it is actually recommended that you do so, but the main framework, most important content,  and navigation setup should ail be in place when you present your website to the public. For this third approach, you will need a larger marketing budget.

Study your market well and determine how quickly you’ll be able to get traffic running through your new website, but then also keep in mind the type of audience you are targeting. How important would it be for them that things look “super professional” from the start? On the other hand, don’t get stuck in “analysis-paralysis” and never get in front of people because everything isn’t prefect. Successful people know that it will never be perfect, but they are able to deliver high quality care, service, or products while constantly polishing their presentation.

In the next post, we will discuss ways to more proactively get visibility to your new website.

The Importance Of Excellent Web Design

When it comes to marketing your business on the Internet, the first idea that comes to mind is having your own website, isn’t it? More importantly, a website dedicated to your business, whether it is a product-oriented or service-oriented business. While there are many ways to set up a website for free, your business will benefit if you start looking for professional design options for your website as soon as you start filling it with content. The best websites are easy to navigate and look professional because they don’t contain too many distractions.

You see, the appearance of your site is the first impression people get when they initially land on it. Web design is one of several main components on your website that will distinguish it from the many sites of your competitors. Because web design is such a popular topic in today’s digital world, needless to say, there are various options for you to choose from when trying to budget your marketing.

If you are the do-it-yourself type of person, we have some nice tips for your website design endeavors.

Bigger is not always better. Keep the size of your photos or graphics small in order to prevent your website from loading too slowly, and thus jeopardizing the quality of your customers’ experience. If your site is loading at more than 5 seconds per page, your potential clients will get very impatient and visit your competitor’s website instead as a result. There are various graphics-optimization products out there that sell at decent prices and can help you ensure your graphics or photos are in compliance with the search engine requirements. Website pages will load much faster if your images are compressed.

It is most likely that your business website will contain more than one page. To help your visors get oriented quickly once they are on it, use a navigation bar, preferably at the top, so everyone can find the information they need right away. Make sure to include contact information such as a physical address, an email address, and a telephone number on a dedicated Contact page. Many people like to see that there is an option to speak with you promptly if they need to ask a question. The easier you make it for your clients to find you, the better you will be able to relieve their buyer’s anxiety and increase their trust in you and your brand.

Make sure your content is understandable and easy to read. Don’t make your paragraphs one-page long. Format your content in smaller “chunks” that are easier to grasp and accommodate various types of attention spans. The goal is to make people wish to come back to your website for more information that is very valuable yet easy to read and understand.

Avoid clutter on your website pages such as excessive advertising banners. Use up to 20% of the space for advertising if you’ve chosen to take that route. If more than 20% or 25% of your content is made of ads, your visitors will not stay on your website for a long time. To illustrate better, let’s take television as an example. Nobody wants to see continuous ads on TV, right? The same applies to any website.

Another consideration for customer experience enhancement is to make sure that all links on your website are working as intended. Broken links do not warrant happy clients, especially if they are interested in something and in a hurry to get and consume the information that the link is supposed to provide. Always test your outbound links right after you’ve published them.

Web hosting is another aspect worth discussing, especially when we are talking about a website that is representative of your business. Free hosting brings distracting ads to your website that does not make your website look professional at all. A much better solution is to pay for basic or professional hosting on a monthly basis to ensure that your business website looks presentable and will make people stay and want to do business with you. Many professional website builders will include web hosting as part of their service. That way they can take care of any problems directly without going to a third party.

If you know your target market really well, then you would be able to make an educated guess as to what details in the appearance are desirable, acceptable and appreciated by your audience. This is a very crucial aspect. If your design choice does not speak to your potential clients, they will not turn into real clients.

Always include a clearly visible tagline on each webpage in the domain and sub-domains. This slogan should be prominently displayed near the top of the page and be in bold text, so that visitors can’t miss it. The purpose of the tagline is so that they know what that page is about. This way the viewer can quickly decide whether to stay or move back to the previous page.

More often than not, website design can be quite time consuming if it is to be done properly, with the necessary attention to fine details. If you find it hard or even impossible to manage your time with regards to taking care of your clients and designing a business website at the same time, consider a few alternatives.

If you have little or no design experience and a limited budget, building a website is going to take longer than you originally expected. Fortunately, there are great solutions to this challenge.

Some marketers offer pre-designed website or web page templates that contain excellent features to make your site easy to get up and running. Such templates are customizable in terms of content and colors, so they can be easily made to match your business logo as closely as possible. Some more advanced templates include components that will ensure your website is in full compliance with the most recent requirements of the search engines, which will prompt the engines to boost your site’s authority in return.

Then there is the more expensive option, which is of course, custom design. The prices for high quality custom website design vary from $5,000 to as high as $100,000. This sounds pretty rough but it is reality. For this reason, it is in your best interest to find a small marketing business that consists of a team of 3-4 members who know their craft very well and will not make you stroke a six-figure check before they even touch your website. We hope this information was helpful.